IMPLEMENTASI PROGRAM PEMBERDAYAAN MASYARAKAT BERBASIS PENDIDIKAN, KEAGAMAAN, SOSIAL, KESEHATAN DAN LINGKUNGAN MELALUI KULIAH KERJA NYATA DI DESA BATUKARANG KECAMATAN PAYUNG
Keywords:
Budaya Organisasi, Iklim Komunikasi, Sensemaking, Komunikasi Internal
Abstract
Abstrak
Community service activities through the Community Service Program (Kuliah Kerja Nyata/KKN) represent a form of student contribution to community development through the application of academic knowledge and practical skills. This study aims to describe the implementation and contribution of the KKN program in empowering the younger generation through education, literacy, and environmental awareness in Batu Karang Village, Payung District. This study employed a qualitative descriptive approach. Data were collected through observation, documentation, interviews, and direct participation in community activities during the KKN program. The data were analyzed descriptively by organizing, interpreting, and presenting findings based on activities and conditions observed in the field. The findings indicate that KKN activities contributed to community development, particularly in education, literacy, and environmental awareness. Educational activities encouraged children’s participation in learning and supported the development of knowledge and motivation. Literacy activities provided opportunities for children and young people to develop reading habits, creativity, and learning interests. Environmental activities encouraged community participation in maintaining cleanliness and increasing awareness of environmental preservation. The implementation of these activities also strengthened interaction and cooperation between students and the local community. Therefore, the KKN program can support community empowerment through a participatory approach that utilizes local potential and encourages active community involvement in educational, literacy, and environmental activities.
Keywords:Community Service, KKN, Education, Literacy, Environment, Empowerment
References
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Yue, C. A., Men, L. R., & Ferguson, M. A. (2021). Examining the effects of internal communication and emotional culture on employees’ organizational identification. International Journal of Business Communication, 58(2), 169–195. https://doi.org/10.1177/2329488420914066
Yue, C. A., Qin, Y. S., & Men, L. R. (2024). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee–organization relationships and counterproductive work behaviors. Corporate Communications: An International Journal, 29(3), 405–429. https://doi.org/10.1108/CCIJ-04-2023-0050
Braun, V., & Clarke, V. (2021). Thematic analysis: A practical guide. SAGE Publications.
Christianson, M. K., & Barton, M. A. (2021). Sensemaking in the time of COVID-19. Journal of Management Studies, 58(2), 572–576. https://doi.org/10.1111/joms.12658
Cornelissen, J. (2020). Corporate communication: A guide to theory and practice (6th ed.). SAGE Publications.
Eckstein, G., Shrestha, A., & Russo, F. (2025). Thirty-five years of sensemaking in the business & management research: A bibliometric analysis, review and discussion. Management Review Quarterly, 75(4), 3191–3217. https://doi.org/10.1007/s11301-024-00458-5
Hay, G. J., Parker, S. K., & Luksyte, A. (2021). Making sense of organisational change failure: An identity lens. Human Relations, 74(2), 180–207. https://doi.org/10.1177/0018726720906211
Hernes, T., & Obstfeld, D. (2022). A temporal narrative view of sensemaking. Organization Theory, 3(4), 1–18. https://doi.org/10.1177/26317877221131585
Kieran, S., MacMahon, J., & MacCurtain, S. (2022). Simple rules for sensemaking praxis: How HR can contribute to strategic change by developing sensemaking capability in organisations. Human Resource Management Journal, 32(2), 299–320. https://doi.org/10.1111/1748-8583.12404
Lee, C. C., Zheng, Y. R., Yeh, W. C., & Yu, Z. (2023). The influence of communication climate, organizational identification, and burnout on real estate agents’ turnover intention. Humanities and Social Sciences Communications, 10, 641. https://doi.org/10.1057/s41599-023-02190-z
Manuti, A., & Giancaspro, M. L. (2021). The meaning of the organization or the organization of meaning? Metaphors as sensemaking tools to understand organizational change management. TPM: Testing, Psychometrics, Methodology in Applied Psychology, 28(1), 113–127. https://doi.org/10.4473/TPM28.1.8
Men, L. R., & Bowen, S. A. (2017). Excellence in internal communication management. Business Expert Press.
Men, L. R., O’Neil, J., & Ewing, M. (2020). Examining the effects of internal social media usage on employee engagement. Public Relations Review, 46(2), 101880. https://doi.org/10.1016/j.pubrev.2020.101880
Men, L. R., & Yue, C. A. (2019). Creating a positive emotional culture: Effect of internal communication and impact on employee supportive behaviors. Public Relations Review, 45(3), 101764. https://doi.org/10.1016/j.pubrev.2019.03.001
Neill, M. S., & Kang, M. (2024). Guest editorial: Shifting role and challenges of internal communication in an age of workplace turbulence/disruption. Corporate Communications: An International Journal, 29(3), 285–290. https://doi.org/10.1108/CCIJ-05-2024-182
Neill, M. S., Men, L. R., & Yue, C. A. (2020). How communication climate and organizational identification impact change. Corporate Communications: An International Journal, 25(2), 281–298. https://doi.org/10.1108/CCIJ-06-2019-0063
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., ... Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, n71. https://doi.org/10.1136/bmj.n71
Sanders, K., Nguyen, P. T., Bouckenooghe, D., Rafferty, A., & Schwarz, G. (2020). Unraveling the what and how of organizational communication to employees during COVID-19 pandemic: Adopting an attributional lens. The Journal of Applied Behavioral Science, 56(3), 289–293. https://doi.org/10.1177/0021886320937026
Schein, E. H., & Schein, P. A. (2017). Organizational culture and leadership (5th ed.). Wiley.
Schneider, B., González-Romá, V., Ostroff, C., & West, M. A. (2017). Organizational climate and culture: Reflections on the history of the constructs in the Journal of Applied Psychology. Journal of Applied Psychology, 102(3), 468–482. https://doi.org/10.1037/apl0000090
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Stephens, K. K., Jahn, J. L. S., Fox, S., Charoensap-Kelly, P., Mitra, R., Sutton, J., Waters, E. D., Xie, B., & Meisenbach, R. J. (2020). Collective sensemaking around COVID-19: Experiences, concerns, and agendas for our rapidly changing organizational lives. Management Communication Quarterly, 34(3), 426–457. https://doi.org/10.1177/0893318920934890
Sun, R., Li, J.-Y. Q., Lee, Y., & Tao, W. (2023). The role of symmetrical internal communication in improving employee experiences and organizational identification during COVID-19 pandemic-induced organizational change. International Journal of Business Communication, 60(4), 1398–1426. https://doi.org/10.1177/23294884211050628
Torraco, R. J. (2016). Writing integrative literature reviews: Using the past and present to explore the future. Human Resource Development Review, 15(4), 404–428. https://doi.org/10.1177/1534484316671606
Vaara, E., & Whittle, A. (2022). Common sense, new sense or non-sense? A critical discursive perspective on power in collective sensemaking. Journal of Management Studies, 59(3), 755–781. https://doi.org/10.1111/joms.12783
van Zoonen, W., Rice, R. E., & ter Hoeven, C. L. (2022). Sensemaking by employees in essential versus non-essential professions during the COVID-19 crisis: A comparison of effects of change communication and disruption cues on mental health, through interpretations of identity threats and work meaningfulness. Management Communication Quarterly, 36(2), 318–349. https://doi.org/10.1177/08933189221087633
Whittle, A., Vaara, E., & Maitlis, S. (2023). The role of language in organizational sensemaking: An integrative theoretical framework and an agenda for future research. Journal of Management, 49(6), 1807–1840. https://doi.org/10.1177/01492063221147295
Yue, C. A., Men, L. R., & Ferguson, M. A. (2019). Bridging transformational leadership, transparent communication, and employee openness to change: The mediating role of trust. Public Relations Review, 45(3), 101779. https://doi.org/10.1016/j.pubrev.2019.04.012
Yue, C. A., Men, L. R., & Ferguson, M. A. (2021). Examining the effects of internal communication and emotional culture on employees’ organizational identification. International Journal of Business Communication, 58(2), 169–195. https://doi.org/10.1177/2329488420914066
Yue, C. A., Qin, Y. S., & Men, L. R. (2024). The dark side of leadership communication: The impact of supervisor verbal aggressiveness on workplace culture, employee–organization relationships and counterproductive work behaviors. Corporate Communications: An International Journal, 29(3), 405–429. https://doi.org/10.1108/CCIJ-04-2023-0050
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